Every hour you spend prompting and debugging is an hour you're not doing the work that pays you. In-House AI is a partnership between Mark Kentwell (3× REB Australian Principal of the Year) and Andrew Herbert (Remap AI, backed by Private AI) — a done-with-you AI engineer embedded inside your business, building the stack MK runs at Presence.
$500K–$50M turnover Australian businesses. Ships in Month 1. Backed by 3× REB Principal of the Year, 8+ years AI delivery via Remap AI, and Private AI infrastructure.
The four hiring models · Real Australian and US dollar figures · $75K blowout rebuilt for a fraction · The four-question filter
Most founders are picking the wrong AI tool first, and it is costing them weeks. What follows is not what's trending — it is what actually runs the business every day. Six layers, all tied together, deployed in the correct order, and connected to real revenue.
"I'm not just going to tell you what's trending. I'm going to tell you what's actually working inside a $15 million company that has to keep the lights on too."
This is the honest payoff. Not aspirational — measurable, in a live business, right now. Every outcome below has a real example or metric behind it.
The operator partner: Mark Kentwell — founder of Presence Real Estate Group, third eight-figure company, 3× REB Australian Principal of the Year. I run the business the stack is being built inside. I am not an AI engineer.
The engineering partner: Andrew Herbert — founder of Remap AI, 8+ years of AI delivery, EO Global Workshop Host. Andrew builds it. He also runs the delivery panel that stands behind every specialist we place inside a client business.
Backed by: Private AI — the infrastructure partner providing the private hosted model layer that lets client agents live in a protected AWS environment, with full IP control and no leakage. This is what makes "your own AI engineer" defensible instead of another SaaS rental.
I've invested time, consultancy, and I do have a commercial arrangement with Remap AI under the In-House AI banner. The education stays 100% free either way. If you want the stack without the partnership, go DIY — the free roadmap guide at the bottom of this page shows you the same sequence. If you want it built for you, book a call.
You can go broke trying to learn AI while neglecting the business that funds your life. Or you can hire someone to do the building for you. Here's the honest math — the same math we ran before making the call ourselves.
Take a real Australian principal doing $850K GCI. Team of three plus a PM. The four highest-impact AI initiatives in-house AI ships in Month 1–3, valued line by line:
| Initiative | Annualised value |
|---|---|
| Buyer follow-up automation — recovers 1–2 listing conversations per quarter | $70K–140K |
| Listing content workflows — 14 hrs/week saved across the team at $200/hr | $145K |
| Voice agent — 24/7 leasing / enquiries — captures after-hours leads, cuts PM interrupts | $60K–90K |
| Live dashboards — pipeline, activity, market — end-of-week scramble eliminated, principal time back | $40K–60K |
| Total identified in Month 1 roadmap (mid-band) | $385K–$435K |
$4,800/mo × 3 months = $14,400 total commitment. Our 5× threshold on that commitment is $72,000 of identified value. The example above clears it by an order of magnitude — and this is a real principal band. Not the biggest agency in Australia, not the smallest.
If your Month 1 roadmap does not identify at least 5× — we work a free Month 4 after your programme ends. You lose nothing. We keep going at our cost until the value is undeniable.
You pay for three months. That's the commitment. At the end of Month 1, your specialist presents every initiative on your roadmap with a dollar value attached — recovered listings, saved hours, reduced costs, or enterprise value created. If the total doesn't reach 5× your monthly investment, we keep building into a free fourth month after your programme ends. You lose nothing. We keep going at our cost until the value is undeniable. We've never had to honour this. Not because the bar is low — because the process works every time.
The unlocks are identified and calculated in the roadmap — not a promise to wait and see. You know what's available before Month 2 starts. And we've never had to add Month 4.
Everything on the page so far leads here. This is the offer stack — the four pieces every Grand Slam offer needs, all four visible, none of them buried.
The agencies getting ahead right now aren't cutting headcount. They're turning their existing team into a force that operates like it's three times the size. Here's what that's worth — and what waiting costs.
Every number below is recoverable through the initiatives we build. One at a time. In the right order.
If you run a Scaling Up rhythm — Rockefeller Habits, One Page Strategic Plan, quarterly Rocks — this is the layer that makes the plan actually execute. Presence is on the Scaling Up methodology. So is the playbook.
Before anything goes on your roadmap, it passes through three questions. If it doesn't answer yes to at least two of them clearly, it doesn't get built. This keeps the programme sharp — and keeps the commitment intact.
Not a tech company that figured out real estate. A real estate business that figured out AI — and productised what works. Together.
This is not a starter package. It's for real estate operators who can feel the ceiling forming — and want to break through it with permanent infrastructure, not another subscription that adds to the noise.
Two paths — one for real estate operators, one for operators of any other kind. Two levels each — Beginner and Intermediate. Pick where you're actually at. Skip the theory. Ship real projects into your real business.
Every initiative passes the three lenses before it goes on your roadmap. High impact. Low effort first. Built to your CRM, your workflow, your team.
Every agency that tries to skip straight to building ends up rebuilding. The sequence is the same every time — and it's what keeps the guarantee intact.
Complex problem? Your specialist pulls in the right expert. The panel covers the full delivery stack — every engagement has access to all of this without extra billing.
AI moves faster than any static engagement can keep up with. In-House AI actively drives your specialist's ongoing education — new models, new tools, new real estate applications — throughout the programme.
The stack above is the summary. If you want to hear the reasoning — the war stories, the numbers, the tradeoffs — start with these two.
Fifteen minutes. No pitch, no slides. We ask about the business, you ask about the stack, we tell you whether the programme is a fit or not. If it's not, we'll tell you where to start on your own.
MK or Andrew personally reviews every request. Reply within one business day.
The exact framework used to map, rank, and sequence an AI programme inside a real estate agency. Built for operators, not technologists. Free — no pitch attached. This is the same starting point I use inside Presence to sequence every new build.
Free. Delivered immediately. No spam.